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A Call Center can serve different purposes: sell a product, carry out a survey, offer a service, receive calls to answer questions, take orders, register claims, among others.
As we saw earlier, Call Centers can specialize in receiving or making calls, although in some cases they can perform both functions. This dynamic will depend on the dynamics of each company, but in summary, whether outgoing or incoming, the main function of a Call Center is to establish communication with customers, suppliers or business partners through voice calls.